Questions 1-10
Complete the notes below. Write ONE WORD ONLY for each answer.
Developing food trends
- The growth in interest in food fashions started with 1 of food being shared on social media.
- The UK food industry is constantly developing products which are new or different.
- Influencers on social media become ‘ambassadors’ for a brand.
- Sales of 2 food brands have grown rapidly this way.
- Supermarkets track demand for ingredients on social media.
- Famous 3 are influential.
Marketing campaigns
- The avocado:
+ 4 were invited to visit growers in South Africa.
+ Advertising focused on its 5 benefits.
- Oat milk:
+ A Swedish brand’s media campaign received publicity by upsetting competitors.
+ Promotion in the USA through 6 shops reduced the need for advertising.
+ It appealed to consumers who are concerned about the 7
- Norwegian skrei:
+ has helped strengthen the 8 of Norwegian seafood
Ethical concerns
- Quinoa:
+ Its success led to an increase in its 9
+ Overuse of resources resulted in poor quality 10