Research methodology

Research methodology 

Stage 1	Discussion with supermarket department manager to decide on the store’s 1 for the website
	Decision to investigate website use as a 2 way for customers to communicate problems

Stage 2	Design of questionnaire to identify customers’ experiences and 3 to problems
	Data collected from 4 with customers in four branches of the supermarket
	Analysis of responses

A. Chart A

B. Chart B

C. Chart C

A. Chart A

B. Chart B

C. Chart C

A. It would support the expansion of the company.

B. It would allow the identification of problem areas.

C. It would make the company appear more professional

A. do not have computer skills.

B. do not have their own computer.

C. do not have access to a computer.

A. the small size of the sample.

B. the need to evaluate the objectives.

C. the unrepresentative nature of the respondents.

A. greater support from management.

B. less chance of unfair complaints.

C. greater cooperation between staff.